The Food Rush

Where social media is concerned I freely admit that I am not one of life’s early adopters. When I first heard about Twitter I wondered why on earth anyone would want to be part of an unending stream of sound-bite consciousness and was in no doubt I would not be joining the flow. Anyway, when I launched Fruit Magpie I was persuaded that I really had  to get an account – so essential for business, blah de blah. That was a year ago. Now of course I use it all the time and have connected with so many interesting people and organisations that I might never come across otherwise that I can’t imagine doing without it.

It was through Twitter that I started learning more about other businesses with a food waste reduction ethos – in fact I was delighted to find how much of a live issue this was with many brilliant innovative businesses, charities and social enterprises all putting their shoulder to the wheel. This was how I came across The Food Rush: “a future of food magazine focusing on the intersection of food, technology, innovation and sustainability” and how they came to write this lovely article about me.


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Urban Food Awards update


A huge ‘thank you’ to those of you who voted for me – I’ve had tremendous support for which I am humbly grateful. As well as my stockists, where I have been running sampling events and chatting to customers, I also have to thank my friends who allowed me to hi-jack not one but three NGS open garden events to offer fruit cheese tasting and to cajole their visitors into voting Fruit Magpie!

The Urban Food Award entrants have now been whittled down to the three with the most votes in each category. In the next (and final) round the products will be taste-judged by an expert panel of chefs and food writers and the winner announced at an event at Borough Market in September. Whatever happens you can be sure I will be blogging about it here!

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